---
title: "Best Practices"
url: "https://terryberry.productfruits.help/en/article/best-practices"
language: "en"
last_updated: "2026-03-05T18:56:05.635Z"
---

# Best Practices

Guidelines for using Be Heard features effectively.

Each point is concise, practical, and aligned with survey design and reporting principles.

### Surveys

-   Run a Baseline survey annually to set benchmarks.
-   Use Pulse surveys between baselines to monitor progress on key initiatives.
-   Combine specialized surveys with baselines or pulses to explore emerging topics.

### Question Types

-   Use eNPS to track basic sentiment.
-   Pair Written Response questions with Likert questions to capture sentiment and context together.
-   Limit ranked or multiple-choice questions to keep surveys efficient and avoid survey fatigue.

### Templates and AI Survey Builder

-   Start with Be Heard templates for consistency and proven structure.
-   Adapt templates to reflect company language and culture before distribution.
-   Save custom versions as company templates for recurring use.
-   Use the AI Survey Builder for quick drafts, then review and refine for tone and clarity.
-   Phrase custom Likert questions so the wording clearly reflects the sentiment you want to track, ensuring results can be trended accurately.

### Dimensions and Attributes

-   Standardize naming for dimensions (e.g., department, tenure) to prevent duplicates.
-   Review and update attributes regularly to reflect organizational changes.
-   Apply filters in reporting to uncover differences across groups.